We hear more and more that, at the present time, "if you're not on the Internet, you don't exist". This opinion is particularly true for businesses, since those who do not know how to reinvent themselves to adapt and meet the new demands of the digital era will undoubtedly be condemned to failure.compared to a company that remains stagnant in the physical realm, those that open up to the digital world experience a boom thanks to a direct, two-way connection with their customers through the web, social networks and mobile technology.The reformulation of the business model must be total, but also fast and effective, since the changes in the technological era occur at a dizzying pace. Technology is reinvented daily as new media and new ways of interconnecting with network users emerge, which implies being constantly alert in order to adapt to all these transformations. We should not fall into the trap of thinking that our business does not correspond to this profile, since all kinds of professions are being incorporated into the digital format and even offering their services through the latest technological platforms.Faced with a reality in which the target user or client can obtain all the data they need with a simple click, entrepreneurs must strive not only to be at the level of the digital framework in which such information is obtained, but also to stand out from the wide range of offers and capture the attention of the person on the other side of the screen.
In this way, optimizing digital content will become the main task of entrepreneurs, regardless of the age of their web implementation. A thorough and regular analysis of your activity in the digital environment will guarantee an acceptable adaptation to the new requirements. The dialogue with customers and the careful observation of their behaviour when they browse our site, when they buy and even when they are just looking for information, will give us the necessary clues to carry out the optimisation. Furthermore, the analysis described above can lead to a significant improvement of our product or service, something that is brought about by the immediacy and opportunity for interaction that the Internet offers us, and which would have been unthinkable in times past, when most business models were non-digital.for all the above, we conclude that the transition from the physical company to the digital company through an adequate and optimized technological presence, as well as the convenient continuous adaptation to the changing demand of the connected user, is the only way for any business model to be solid and competitive in our days.