The most important legal safeguards for your own homepage

The most important legal safeguards for your own homepageWhoever wants to present services, offer information or advertise products with their own homepage has to face various hurdles on the net. There are, for example, the demands of the visitors, which are primarily aimed at the design and functionality of websites. Of course, it also needs a good online marketing, so that one can prevail against the growing competition on the market. So while you try to make your site better and better on the internet, you should not forget that there are also some legal hurdles.

Only those who pay attention to this can be sure that there will be no problems with warning-happy lawyers or with the competition.Data protection and security against third-party linksIn recent years, it was mainly the DSGVO that fueled the discussion and caused headaches for most website operators. The new privacy policy is meant to give consumers peace of mind when it comes to handling their data in digital environments. At a time when almost all website operators are using their visitors' data for analytics or advertising purposes, it is therefore important to study the issue comprehensively to be on the safe side. The main thing here is to inform visitors that their data is being stored and which third-party services on your own site are doing the same.

Particularly worth mentioning here, for example, are the cookies from Google that are used in Analytics. A comprehensive privacy policy is mandatory in this day and age and must be in place.The next point is the so-called disclaimer. This is a way of how to push the liability for external links from you. Since you can not constantly control what the websites do to which you have linked in your own content, the disclaimer helps with more security.

For this purpose, there are appropriate templates that offer a little more security in the legal field and thus remove a topic that has caused difficulties for one or the other webmaster in the past.The imprint as the most important part of security and consumer protectionThe so-called imprint obligation obliges every operator of a website to provide a proper imprint. All contents, which must be covered here, are specified in the Telemediengesetz. It is mainly about a name and a summonable address, if it comes to legal problems around the own page on the Internet. Especially in this area it is important that all data is correct.

There were already some cases in the past, in which the operators of the sides were warned. It becomes even clearer with pages with a commercial interest. Here, in addition, the appropriate references to the tax office or the entry in the commercial register must be given. Commercial websites are also those that have built up their own earnings on the net with the help of affiliate marketing.

Appropriate templates and generators can help to build up an imprint that fulfils all legal obligations. This way, you are still protected against the possibility of legal problems.

Joseph Gagné
Joseph Gagné

Incurable coffee guru. Extreme zombie ninja. Passionate analyst. Music geek. Lifelong tv scholar. Infuriatingly humble music lover.